Our Story

By definition, Rouge exemplifies stylish beauty from the inside out, with pops of red “rouge” of course. Founded in 2002 in the heart of downtown Princeton, New Jersey, Rouge has evolved from an intimate lingerie and apothecary gem to a much more expansive haven for ready to wear labels from across the globe. Curated by Buyer and fashion industry veteran, Collie Jennings, Rouge seeks out hard-to-find innovative designers breaking boundaries of artistic direction, storytelling, and interpretation of timeless feminine style.


White + Warren - 10 Ways To Tie Your Travel Wrap

Our Store

45 Palmer Square W, Princeton, NJ 08542

Monday 10AM–6PM

Tuesday 10AM–6PM

Wednesday 10AM–6PM

Thursday 10AM–8:30PM

Friday 10AM–8:30PM

Saturday 10AM–6PM

Sunday 12–5PM