FREE SHIPPING + FREE RETURNS ON ALL ORDERS

Our Story

By definition, Rouge exemplifies stylish beauty from the inside out, with pops of red “rouge” of course. Founded in 2002 in the heart of downtown Princeton, New Jersey, Rouge has evolved from an intimate lingerie and apothecary gem to a much more expansive haven for ready to wear labels from across the globe. Curated by Buyer and fashion industry veteran, Collie Jennings, Rouge seeks out hard-to-find innovative designers breaking boundaries of artistic direction, storytelling, and interpretation of timeless feminine style.

Our store is re-opening on June 16th!

White + Warren - 10 Ways To Tie Your Travel Wrap

Our Store

45 Palmer Square W, Princeton, NJ 08542

UPDATED STORE HOURS

Monday CLOSED

Tuesday 12PM–6PM

Wednesday 12PM–6PM

Thursday 12PM–6PM

Friday 12PM–6PM

Saturday 12PM–6PM

Sunday CLOSED

Private shopping appointments are available upon request.

Please contact us to book your appointment.