softness of this exceptional material across pure and comfortable pieces. Presented in a palette of various colors, the brand’s clothing display a simple elegance inspired by Parisian allure. They slide easily into a female wardrobe and bring a touch of optimism.
At the start of the adventure: Ugo Bensoussan. Collector of contemporary art, he takes inspiration from the pretty things surrounding him, allowing him to create timeless yet creative fashion…
Launching her blog in 2009, Leandra Medine has injected a breath of fresh air into the international blogosphere. Her style and humor unanimously delight. Today, the blogger unites thousands of readers and has just published her book. Her enthusiasm, coolness and natural elegance have seduced FINE COLLECTION, who searched for an atypical figure with a real sense of style
for their new campaign:
“We chose Leandra as our muse because she shows off a very personal style that is not inscribed in ephemeral fashion. Her chic allure and spontaneity are in perfect harmony with our designs. Moreover, we love her taste for derision while speaking of clothing. It is intelligent and light at the same time. Her blog inspires good humor,” explains Ugo Bensoussan, founder of FINE
As for Leandra, she identified with the FINE spirit right away:
“The FINE COLLECTION clothes are timeless, easy to wear. I saw the brand’s sweaters and right away I liked their quality. I wanted to wear them immediately. These are clothes with a real sense of fashion, but that can speak to all women.”
The collaboration between the French brand and the young New Yorker was obvious…
Shot in Paris, the campaign is joyful and spontaneous. Leandra’s natural energy fed each photo. The young woman, furthermore, chose the pieces that she wished to wear, and imagined the styling of each outfit.
For now, FINE COLLECTION’s Spring 2014 line has arrived at Rouge, lending Parisian style to Princeton fashionista…