Launched in New York in 2011 with roots in Seoul, O’2nd is an advanced contemporary collection of modern daywear classics with a subtle fashion edge. Led by brand director Minsoo Chung, the O’2nd label features dresses, outerwear and separates that are designed in the spirit of the moment. The brand aesthetic is defined by an undeniably feminine appeal contrasted against modern lines and color palettes. With distribution in top retailers and specialty shops in the US and abroad, each collection is designed for the woman who is both a dreamer and a pragmatist, who has an affinity for the classics but values personal style above all else.
O’2ND IS A JOURNEY OF ITS OWN CONTRADICTION. AN ENGAGEMENT OF A DREAMER AND A PRAGMATIST. ALL ELEMENTS OF DESIGN ARE CREATED AND DRIVEN BY A MOOD, AN EXPERIENCE, A PURPOSE. A COLLAGE OF PURPOSEFUL CLOTHING WITH A TALENT TO REINVENT CLASSICS THROUGH A MODERN LENS.