At Rouge, we believe that there are certain essential styles that demand the highest level of quality, and denim tops our list. Nothing has the power to make you feel sexier or more comfortable than a great-fitting pair of blue jeans. Lucky for us, designer Scott Morrison has heeded our call for top quality denim in launching his bespoke-inspired denim concept, 3x1.
Following the success of his first two brands, Morrison wanted to reinvent the way people see denim, and in doing so create a retail environment that captured their imagination in a completely new way. Based in Manhattan's SOHO District, 3x1 began as part retail store and part factory space, with a glass enclosed jean factory at its center. Never before has a store concept infused the production process itself within the retail environment quite like 3x1, and for the first time ever, customers can watch their jeans being sewn behind three glass-walled rooms as sewers, cutters, patternmakers, and finishing staff immerse themselves in their process.
Introduced as a retail concept and focused initially on making limited-edition jeans, custom made and bespoke jeans to be sold in the 3x1 atelier, the opportunity quickly arose to develop a small wholesale range for a few of the world's finest retailers.
The women's collection is designed with the idea that the best materials (construction, zippers, trims) combined with the most flattering fabrics and slimming silhouettes will reshape the future of women's denim. The 3x1 collection reflects the line's uncompromising commitment to making the finest jeans ever made.
3x1 Denim is available at Rouge now. Stop into store and try a pair. It's time to redefine your denim expectations.