The IRO Pre-Fall 2015 Collection has arrived at Rouge, and within it you can find some of the most coveted pieces for the upcoming season. The beauty of Pre-Fall is that it is designed to be transitional; the collection includes certain pieces that can be worn today (like sexy cutout blouses, dresses, and easy tees) and others (think cozy cardigans and chic leather jackets) that will see you through cooler nights and help to set the stage for your Fall wardrobe.
Here is a sneak peek of some of our favorite pieces...
"Say "Iro" and you already sound French—or like a Frenchman speaking English, anyway. A love of music anchors the whole concept behind this contemporary rock-chick brand, but the way cofounder Laurent Bitton frames it, the genesis of the label was less about saluting favorite acts than drawing inspiration from a slightly grungy aesthetic and parlaying that into cool, accessible clothes. Clearly, they're onto something: Iro's skinny jeans and motorcycle jackets are perennial best sellers, and the brand's reach now extends from the Marais to Venice Beach, Korea, and Istanbul."
--Tina Isaac-Goize,, www.style.com
Our thoughts exactly.