Feminine edge represents the holy grail in fashion, but finding the perfect combination of girly, sexy, and chic is no easy feat. Thus, we are pleased to introduce mason by michelle mason…
mason by michelle mason is often defined by minimal lines with a no frills approach. Although mason often employs various opposing elements such as feminine vs. masculine, or provocative vs. sophistication, the main emphasis is always on the fit, quality of the materials used, and workmanship. Numerous modern details are often prevalent to lend the collection its sense of individuality and relevance, but the importance of keeping each piece timeless is always a goal to mason.
The mason SS14 collection explores neo-modernism into sophisticated dressing. This direction has become a favorite of the design team, as it is readily translated from its architectural roots into clean lines and greater simplicity of garments. To avoid a too-direct interpretation of this expression, lots of feminine details are used throughout. Delicate fabrications such as lace and silks are used to balance the sharpened silhouettes and metallic.
michelle mason began her foray into fine arts, then fashion, at Cal State University Long Beach. In the early 90s, she was offered a design assistant position with Australian American fashion designer Richard Tyler, where she learned many skills pertaining to classic tailoring and fit. Mason then traveled to the UK during the British Fashion boom of the mid 90s, where she worked as a fashion model and surveyed the behind the scenes arena of European fashion for two years. Deeply inspired and influenced by the European sensibility of fashion, she returned to LA and began a small shoe collection. An eponymous RTW collection soon followed with equal success.
In 2001, her current contemporary collection was conceived. Almost a decade later, “mason by michelle mason” has developed a loyal and quietly steady following among trendsetters of all ages, including celebrities, stylists, and individualistic women alike.
Our first shipment of mason by michelle mason has just arrived at Rouge…
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