All the leaves are brown and the sky is grey
for a walk on a winters day
I’d be safe and warm if I was in L.A.
California dreaming on such a winters day
–The Mamas and The Papas
OK, Winter. We get the hint. You’re here to stay—at least for the foreseeable future. But, that doesn’t mean we can’t dream…And, so dream we will. We’ll dream of beach vacations. We’ll dream of Spring. And, of course, we’ll dream of Spring fashion…
Created by husband and wife team Jamie and Dana Finegold, Tart Collections is all about creating a timeless collection that shows off a woman’s natural radiance and confidence. The college-sweethearts first conceived of their sportswear line while attending UC Santa Barbara. Jamie, a beach volleyball fanatic, created his own line of bright volleyball gear inspired by the neon-colored surf wear popular in the late 80’s, and sold his designs around campus. During his junior year he met Dana who quickly jumped on board and, as an accounting major, began managing the money of this small business. In 1996, the couple launched JD Fine and Company which was a fast success. Tart Collections, its contemporary women’s sportswear line, was quick to follow and has become a favorite among celebrities like Katy Perry, Kourtney Kardashian, and Minka Kelly.
At Rouge, we love how effortlessly stylish Tart makes us feel. With sexy silhouettes in jersey fabrications, we almost feel like we are cheating—it just shouldn’t be so easy to feel so good! All we need to do is slip on a Tart dress or jumpsuit, and we are instantly transported to San Diego, Santorini, or Saint Tropez…even if we are only dreaming…
As fashion and beauty relate so beautifully to art, you can mix and match colors, styles, and products to create stunning masterpieces and express your own artistry. Let us inspire you through our blogs. - Collie Jennings