Fitness has become truly fashionable in the modern day, and, at Rouge, we are loving this enduring trend. With high-performance fabric technology to perfect both fit and function, activewear has transformed into all-day-wear. To celebrate performance style, we invite you to shop our Athleisure Pop-Up throughout the entire month of May. With several brands to choose from, we are particularly excited to feature Koral and hpe...
Fashion. Forward. We create premium activewear that is driven by fashion, engineered with luxurious fabrics from around the world, and designed to push and empower active individuals to live, look, and feel their best. Koral Activewear stretches the imagination to stretch across your active life.
When Ilana Kugel was inspired to infuse her Brazilian native roots into activewear, she quickly looked to partner up with industry expert Peter Koral to launch her collection to the world. With Koral’s sharp intuition, he knew Kugel’s sophisticated edge combined with her understanding of function, fabrics, and form would elevate workout clothes as we know it and propel activewear into the spotlight of fashion.
Our anti-pilling fabrics guarantee resistance to abrasion to keep your garment looking smooth and refined over time.
Our Chlorine Resistant technology withstands against fabric deterioration and shape loss that comes with exposure to chlorine during swimming or washing.
Our Compression technology is developed to help improve your mobility, increase oxygen delivery to active muscles, reduce lactic acid build-up, and deter muscle fatigue.
Our Easy Care garments are machine washable and dryable, requiring little to no special care. However, due to specific style construction, it is always highly recommended to follow the interior care label.
Color Absolute fabrics ensure your garments will retain their brilliant colors and vibrant prints through workouts and washings.
Our Moisture Movement system swiftly wicks perspiration off your skin and out to the exterior of the fabric, ensuring you stay dry and comfortable in sweltering heat or strenuous workouts.
Our Odor Control antimicrobial technology inhibits odor causing bacteria and fungus to keep your garments looking and feeling fresh between launderings.
Our Quick Dry garments rapidly absorb and release moisture to accelerate the evaporative drying rate, keeping your body temperature balanced so you can stay comfortable and focused on your workout.
H20 garments feel like your second skin. Developed for training or play, our water-safe wear are fit for traversing from studio to terrain to sea.
Our resilient Wrinkle Free garments are designed to retain their shape and smooth appearance through launderings and vigorous wear.
Our UV Protection fabrics are developed with advanced fiber technology and weave structure, offering the ultraviolet protective properties of SPF 50+ to inhibit adverse exposure to the sun..
human performance engineering
Nicholas Harris, human performance specialist, has been at the forefront of human science for over 15 years having worked with multiple world champions from Formula 1™, Olympians and Grand Slam winning tennis players.
In 2013, Nicholas applied the systems and science used to accelerate performance, increase recovery and reduce inflammation, to create the truly innovative HPE Clothing.
In just a few short years Human Performance Engineering (HPE) has become known as one of the top technical sports apparel brands. The science behind the style gives the product uniqueness and differentiation not captured outside of traditional mass “sports” brands. Known equally for its performance capabilities and fashion – HPE offers true athletes and lovers of style a product that takes them from body sculpt to brunch. The brand continues to gain rapid momentum in its native UK but also through growing distribution in the US, a market anxiously awaiting performance apparel that doesn’t sacrifice style. In an activewear market long dominated by a few powerhouse brands, HPE is building affordable luxury with performance and innovation for everyone.
The brand vision is to empower everyone to feel confident wearing HPE, to encourage movement, health and wellness.
It is the activewear brand of a new generation.
It is Human Performance Engineering.
It is HPE.
FRESHFIT® has silver technology that prevents bacterial build up and a moisture management system that keeps you fresh, healthy and performing for longer. Go from cross fit to yoga to spin with FRESHFIT® technology.
XT-Air™ ultra lightweight, super soft FRESHFIT® fabric designed to maintain body temperature in its optimal range – to keep you performing for longer.
XT-Air ICE™ super soft FRESHFIT® fabric that lowers by up to 3 degrees Celsius during exercise and UV protection for all those outdoor workouts
Compression technology can increase circulation and venous return (blood flow to the heart), delivering much needed oxygen to working muscles, reducing fatigue and soreness by managing lactic acid accumulation, thereby helping to prevent acidosis while improving power, endurance and recovery.
KLEANFIT® has silver technology that prevents bacterial build up in our signature lightweight, bi-stretch, super-soft cotton/spandex fabric.
UV-Stretch™ – the protective shield against UV rays. This fabric will give an Ultraviolet Protection Factor of 40+. Skin covered by this fabric will be shielded from more than 97.5% of the sun’s harmful rays – the ultimate protection for your body.
Lightweight HYDROPHOBIC fabric that physically repels water to keep you dry.
Join us this month to shop the athleisure trend, and stay tuned for exclusive collaborations with local fitness studios!