India Hicks founded the company in early 2015 with two experienced business-minded partners, Konstantin Glasmacher, a serial entrepreneur and developer of innovative and disruptive business models, and Nicholas Keuper, former Managing Director with The Boston Consulting Group.
After years of creating collections for traditional retail, she decided to take a different, and far more personal, route in launching her own brand. The exclusive collections of well-crafted gifts, beauty and accessories are sold through networks of entrepreneurial women, creating a more meaningful shopping experience.
Each piece, designed by India and inspired by her British heritage, island life, and madcap daydreams, has a story. These stories (and collections) are shared by our Ambassadors, with friends old and new… Building strong, solid businesses without ever having to go into an office again.
There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry.
What’s worse is that the Food and Drug Administration (the agency that regulates cosmetics in the United States) allows companies to use chemicals known to be extremely harmful in the products we put on our bodies and on our kids’ bodies every single day, day after day, and to make their own judgments about safety.
It's time for a change.
At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our "Never List"—all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lip stick, or oil in the market.
It’s not easy work, but it’s well worth it.
This is about progress—not perfection. Because every little bit counts.